Recreational Sports Outdoor Program
I worked as a Graphics and Marketing Specialist for the Recreational Sports Outdoor Program at the University of Minnesota Duluth from April 2023-May 2026. During this time I did a variety of projects, including designing stickers, making posters to advertise various events, putting together the online catalog and end of the year report, and capturing photos and videos of events.
Stickers
Posters - Branding from 2023-2025
I assisted in rebranding the program's advertising twice, first in 2023 and then at the end of 2025. For the first rebrand, I focused a lot on illustration, leaning into the outdoor element of the program. I chose a typeface that had a rough, natural feel for the titles, and something simple and readable for the details. Another choice I made was to not include all of the event details, but rather just the date, time, and price, so that the posters wouldn't feel crowded.
Posters - Branding 2026
For the second round of branding, done in 2025, I worked with one of the program's photographers who had been taking film photos of events. We wanted to use a combination of those photos, simple illustrations and layout, and typography to give the posters a more vintage, cozy feel.
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