United Scoops Ice Cream Co.
Brand Visual Identity | Packaging Design | Collectible System Design
United Scoops Ice Cream Co. is a national ice cream brand creating signature flavors inspired by each state, incorporating locally sourced ingredients and cultural influences into all of their pints.
The Challenge: Create a cohesive and memorable brand identity and a series of pint container designs for at least seven state flavors and three holiday flavors. Additionally, create a collectible trading card system that reflects the brand story and gamifies flavor exploration.
Pint Labels
For the purposes of this project, I created 10 ice cream pint labels, each one with a unique flavor that represents its respective state or holiday. Each label has an illustration that combines a native animal of the state with elements that show what the flavor is. The labels also include an explanation of where the main ingredients are sourced, and each has a specific color used for the flavor text and the lid, each color intentionally chosen to reflect the flavor.
Trading Cards
Along with the pints, the brand identity included a trading card set. Each trading card corresponds with an ice cream flavor, and includes flavor statistics, ingredient origins, and a fun fact.
Other Brand Assets
Home
Design
Photography
Let's Chat!
Resume