Wild Sips
Branding | Packaging Design
Wild Sips is a light, lower alcohol wine brand focused on sustainability and clean ingredients. Because it comes in variety packs, it is perfect for parties, girls nights, or a cozy night in with your honey. Each pack contains four kinds of wine, each one in a 375mL bottle made from recycled materials (about half a regular bottle of wine).
The Challenge: Design a branding system for a company of your creation, including four different labels and a box dieline. For the final part, print and assemble the labels and dielines, and photograph as a real brand.
Flat Bottle Labels
For the purpose of this project, I created a "White Wine" pack with four types of white wine: a Chardonnay, a Moscato, a Pinot Gregio, and a Riesling. Each bottle is a different shape, meaning the labels are different sizes. To really lean into the different kinds of wine and different bottle shapes, each label is a different color and has a different pattern corresponding to the flavor characteristics of the wine.
Box Dieline
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